In the News
Hear what others are saying about Jilly Bing.
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Macy’s has just announced the launch of The Jilly Doll, the first true-to-life Asian American doll, in some of its Toys “R” Us shops. This is the first of many toys in development that celebrate Asian heritage. The doll is available at select Toys “R” Us locations and online at Macys.com
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Half of parents rank diversity and representation as a top consideration when shopping for toys. Now, Elenor Mak, is on a mission to create a more inclusive selection of dolls with her line, Jilly Bǐng, that celebrates the Asian American culture. NBC’s Vicky Nguyen reports for TODAY.
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This Mom Started a Side Hustle After a 'Shocking' Realization in the Toy Aisle. Her Product Was in Macy's Within the Year — Seeing Nearly $350,000 in Sales. Elenor Mak, now founder of Jilly Bing, didn't plan to start a business — but the search for a doll that looked like her daughter inspired her to do just that.
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"Mak created...Jilly Bǐng,...a line of authentic dolls that not only celebrate Asian-American culture and heritage, but more accurately reflects...Asian children."
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"Jilly is designed to reflect modern Asian American children, from the authentic shape of their eyes to their playful smiles."
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"Dolls represent what society thinks is beautiful, so the fact that there was not one that looked Asian – I just really wanted to change that...I want all children to know they belong...They are beautiful as they are.”
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"Elenor Mak...launches Asian American doll company after struggling to find adequate representation."
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"A Bay Area woman has created a new toy company capturing the diversity she says she never saw in her own dolls growing up. KRON4 spoke with Elenor Mak, the founder of Jilly Bǐng dolls."
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"Mom Entrepreneur Creates Asian American Doll After Seeing A Glaring Lack Of Representation On Toy Shelves"
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"Dolls are not just a toy that's in passing," she explained. "It's the child's first imaginary friend. It's the child trying to make sense of the world."
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"The media that we consume reflect society’s beauty standards and influences of how kids perceive themselves; a belief that made Mak design Jilly as a figure of empowerment for Asian kids...Jilly [is] an Asian female who [is] non-stereotypical, one who [is] not demure or shy nor exoticized..."
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"Jilly Bǐng was founded by mom and CEO Elenor Mak after struggling to find Asian American representation in the toy aisles."
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"Mother Launches Line of Asian American Dolls...the first toy company to create ...characters that resemble Asian American children."
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"Diversity in dolls: Jilly Bǐng, a Bay Area company, is creating a line of Asian American dolls."
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"Our children deserve a better story, and I set out to do so by creating Jilly Bǐng."
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"Jilly Bǐng is the first authentic Asian American doll in the market."
